Mobile devices have become an essential for our daily life and it has been transform into a more function on it. We can get connected anywhere and anytime without missing out the latest gossips or information unless the reception is out of service. There are getting more mobile services such as MMS ( Multimedia Message Service) which is for sending photos, video clips and sound files to the other mobile phone users through WAP (wireless access protocol), Moblog is also known as mobile blogs and Mobisodes is mini episodes of TV shows to store in the mobile phone( iMedia Connection 2005). These are the latest trend in the market. Mobisode such as Fox’s “24” which is taken into account was created to suit to mobile space.
However, it is undeniable that multimodality does play a crucial role in mobisodes. This argument from Walsh (2006) was also supported by Kress and van Leeuwen (2006) where the paradigm shift has taken place ever since multimodality was introduced. According to BBC (2006) reported that the producers do not create the content based on the television mindsets but created base on the feeling that can entertain you. As lot of people was wasting their time stuck in the traffic congestion and waiting for their friends in the café, this is the best time for them to fully utilize to watch the latest movie in their phone. It can be shown below where the quality of the series “Lost” .
However, it is undeniable that multimodality does play a crucial role in mobisodes. This argument from Walsh (2006) was also supported by Kress and van Leeuwen (2006) where the paradigm shift has taken place ever since multimodality was introduced. According to BBC (2006) reported that the producers do not create the content based on the television mindsets but created base on the feeling that can entertain you. As lot of people was wasting their time stuck in the traffic congestion and waiting for their friends in the café, this is the best time for them to fully utilize to watch the latest movie in their phone. It can be shown below where the quality of the series “Lost” .
Source: Spoilerslost 2008
However, this is only they gist of the movie because a lot of scene and detailed information was cut out. Therefore, the document designers’ or director need to edit the video in the highest resolutions which is best for viewing through the mobile phone.
Through this, it also can create awareness among the other people who has no time for television. Some of the companies using this strategy to turn the mobisodes advertisement into everyone topic where all the mobile users will send this mobisodes to their friends and relatives to share this information. This is also known as viral mobisodes. Schirato and Yell (1996) asserts that this new communications such as mobisodes, weblog, internet can reach the mass audience effectively.
Well, it is still a question where how long can a mobile phone last while watching all this mobisodes or playing games through the phone and you always need prepare extra battery for emergency call.
Source: Sony Style Malaysia 2008
Source: Appple 2008
Mobisodes can be played in iPod, Sony Walkman and others mp4 players. Users now do not need to watch the gist of the movie , they can download the whole movie into their prefadable MP4 players. Using Sony Walkman can enjoy the clear bass technology and also using QVGA to create the screen (SonyStyle 2008). For iPod we need iTune to transfer songs, whereas Sony Walkman A820 , we can directly drag and drop. However, rmvb format is not supported. The software converter can be purchased at the price of $14.00 USD if you wish to convert the format from rmvb to mpeg4 format.
Reference Lists:
BBC News 2008 , Future of TV: The production company , 27 November 2006, viewed 4th May 2008, < http://news.bbc.co.uk/2/hi/entertainment/6143350.stm >
iMedia Connection 2008, A-2-Z Update of Wireless Tech & Terms (2), March 16 2005, viewed 4th May 2008, < http://www.imediaconnection.com/content/5255.asp>
Kress, G & van Leeuwen,T 2006, Reading Images: The Grammar of Visual Design, 2nd edn, Routledge, New York.
Schirato & Yell 1996, Communication & cultural literacy: An introduction, Allen & Unwin, St. Leonard’s, Australia, Chapter 3: Communication as social practice, p.43-65. (handout)
SonyStyle Malaysia 2008, Personal Audio, viewed 1st June 2008,
<http://www.sonystyle.com.my/product/productinfo_peraudio.asp?Subcategoryid=122>
<http://www.sonystyle.com.my/product/productinfo_peraudio.asp?Subcategoryid=122>
Walsh, M 2006, ‘The “textual shift”: examining the reading process with print, visual and multimodal texts’, Australian journal of language and literacy, Vol. 29, No. 1, pp. 24-37 , viewed 20 May 2008 <https://my.unisa.edu.au/exchweb/bin/redir.asp?URL=http://catalogue.library.unisa.edu.au/cgi-bin/scandoc.cgi?app=11%26folder=11439%26doc=1>
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